BEHIND THE TRICK SHOTS
While millions view Dude Perfect's high-energy content online, we designed their new HQ not just for the moments you see on-screen but for the moments between takes. 'The Dudes' — Cory, Coby, Cody, Garrett, Tyler — and their team needed spaces that could transition from filming powerhouses to focused work and strategic planning.
NOT JUST DUDES
Behind ‘The Dudes’ you know from their viral videos are five individuals who need space to think, create, and relax. The Dudes’ Lounge provides a sophisticated counterbalance to the warehouse’s energy. Rich wood textures, comfortable furnishings, and subtle branding create a thoughtful retreat where creativity can recharge and ideas can flourish.
BEHIND THE CAMERA
Our design for this workspace blends Dude Perfect’s signature energy with practical functionality—featuring a custom mural that celebrates their journey from day one to global phenomenon. This hub supports the behind-the-scenes talent who transform raw stunts into polished content, while providing inspiration for the next chapter of the Dude Perfect story.
What I love about this project is how we had to think differently. These guys aren't just creating content, they're living and working in these spaces. Finding that balance between on-screen 'wow factor' and inspiring work environment was the fun part.
Danny Stemann
Chief Creative Officer + Parter
Jack Porter
MASTERING SCALE
Designing for 35-foot walls demanded more than just scaling up typical approaches. We created a dynamic system of visual textures, brand elements, and dimensional graphics that work in harmony across enormous surfaces. The result? A space that's visually captivating from every angle while maintaining a cohesive brand experience that engages both on camera and in person.
BRAND EVOLUTION
Great design lives in the details. We developed different logo treatments, custom patterns, and dimensional elements that create visual interest at multiple scales. This strategic variety ensures that the spaces remain visually engaging both in wide shots and in detailed close-ups.
LAYERED NARRATIVES
From Texas-inspired map treatments to custom pattern work to illuminated dimensional signage, we created a visual language that speaks at multiple levels. These elements work together while maintaining their individual impact, turning massive walls into canvases for brand storytelling that’s both cohesive and surprisingly detailed.
RENDERING ➔ REALITY
DON'T JUST TAKE OUR WORD FOR IT...
SEE THE SPACE IN ACTION