The Challenge

With its men’s basketball team fresh off two NCAA Tournament wins and a Sweet 16 appearance, Oral Roberts University wanted to build on the momentum by creating a new athletic training facility. ORU and the Jack Porter team were eager to take on the challenge of turning the nearly 50,000-square-foot facility into an elite space with a “big-time” feel – making it one of the best facilities among mid-major athletic programs that rivals many Power 5 schools. The Mike Carter Athletic Center gives student-athletes access to state-of-the-art strength and conditioning space and practice gyms, dedicated academic spaces, team/film rooms, and offices for the athletic staff.

When you talk about a core value being believe, you have to believe that you belong. This is belief you can see, touch and smell. This is belief that’s contagious.

Tim Johnson

Athletic Director

The Strategy

Jack Porter brought the building to life starting in the lobby, where visitors are wowed by a three-story brand moment with fully customizable lighting controls, large video boards, big branding moments, and graphics highlighting significant moments and players. While the design of the space is both functional and visually impressive, it was also designed to align with ORU’s mission and values. As a faith-based organization, selections from scripture, quotes from the school’s founder, and motivational phrases are featured prominently throughout to foster a culture of excellence.

The Impact

The facility is already considered one of the best among mid-major athletic programs and rivals top Power Five schools. And by serving multiple sports, not just basketball, it has a positive impact on the entire athletics program, making it a strong selling point during recruitment. “At ORU, we are committed to achieving excellence at the highest levels, both on the fields/courts of play and off,” said Tim Johnson, ORU’s Athletic Director. The Mike Carter Athletic Center demonstrates the institution’s dedication to providing top-notch facilities for their student-athletes.