The Penn Standard

What started as a renovation quickly became a defining moment for Penn Lacrosse. Inside Franklin Field, one of the most historic venues in college athletics, both the men’s and women’s spaces had become outdated and no longer reflected the standard of the program. The opportunity was to completely transform both environments into modern, high-performing facilities that elevate the athlete experience and strengthen recruiting, while honoring the legacy of the venue.

In collaboration with EwingCole, Jack Porter maximized impact through strategic placement of high-visibility brand moments, ensuring both programs received equal attention and investment. Experience mapping across team rooms, locker rooms, and corridors created a cohesive but tailored identity, using bold graphics, dimensional logos, and storytelling elements to reinforce culture and pride throughout.