The Challenge
Florida State University’s Doak Campbell Stadium has hosted some of college football’s greatest games. Boasting a capacity of nearly 80,000 fans, the stadium features two floors of premium sky box suites running along both sidelines. When the elevator doors opened on the sky box access corridors, however, the outdated hallways didn’t feel premium at all.
Each of the 150-yard long corridors within the stadium had a slightly different layout and limited natural light, making the sky box owner’s journey to their suite a dark and uninspiring experience. The Florida State leadership wanted to elevate the suite level entrances with a fresh vision that told the story of FSU football.
The Strategy
Jack Porter’s design approach for the corridors was to strike a balance between modernizing the spaces and weaving the program’s history into the decor. Each suite level is now identified with its own set of graphics panels and high-end displays, making it instantly recognizable as soon as the elevator doors open. New lighting systems and fixtures help brighten the corridors. Fresh carpeting, high-end finishes, and updated branding revitalized the corridors, providing a more contemporary appearance while reinforcing the Seminole brand. The huge wall graphics feature exciting fan moments that made FSU great: images of the standout players, the game-winning plays, and the many National Championships.
The Impact
This project turned a plain and unappealing series of functional corridors into an exciting entryway to game day in Tallahassee. Now, sky box owners have a space to be proud of, and Doak Campbell Stadium has another reason to claim one of the best fan experiences in collegiate sports.