The Challenge

For generations of Husker fans, Memorial Stadium has represented far more than just football. As Nebraska Athletics plans for its future, the Experience Center creates a bridge between that legacy of the past and what comes next, giving fans and donors an opportunity to experience the vision for a transformed Memorial Stadium before it becomes reality.

Memorial Stadium has been an icon to this fan base for generations. We want folks to come in here and experience that this is the next generation of Memorial Stadium.

Tyler Kai

Deputy AD of Revenue Generation, University of Nebraska

The Strategy

Jack Porter worked alongside Nebraska Athletics to bring the vision for a transformed Memorial Stadium to life through an immersive, tangible experience. From a hype room celebrating Nebraska history to architectural details, materials, technology, a detailed stadium model, and premium seating options, each touchpoint helps visitors move from the legacy of Memorial Stadium to its future while creating an experience that feels unmistakably Nebraska.

The Impact

The Nebraska Experience Center gives fans and donors a tangible way to experience the future of Memorial Stadium before the transformation is complete. By combining storytelling, materials, seating, and technology, the space connects generations of Husker memories with what comes next while helping communicate a larger investment in the long-term future of Nebraska Athletics and Memorial Stadium.