The Challenge
In the highly competitive SEC baseball environment, where championships are won through both on-field excellence and off-field development, the University of Georgia partnered with Jack Porter and project partners, HKS Architects and Turner Construction, to upgrade their facility to match the Dawgs’ competitive ambitions. The renovation and expansion to Foley Field included expanded training areas, improved player amenities, and spaces that showcase Georgia Baseball’s storied legacy while strengthening recruiting efforts against conference rivals and supporting the development of future champions.
How We Helped
Recruiting Environments
Branded Environments
Exhibition Design
Wayfinding + Signage
The Strategy
Jack Porter created a seamless brand experience that brings the Georgia Baseball identity to life throughout the facility. The distinctive red and black color palette, dimensional typography, and purpose-driven graphics create moments that transform the space into an environment that balances functionality with inspiration. Each area was designed to serve both practical training needs and powerful brand connection points, creating an atmosphere where both current players, recruits, and fans can envision championship success.
Championship Preparation
Georgia's player spaces balance technical development with team culture through connected environments from the locker room to training facility. Anchored by an illuminated "Sic 'Em Dawgs" backdrop that energizes the space, the player's lounge provides a space for community and relaxation, complementing the performance-focused training areas where athletes and coaches prepare for gameday success.
Ballpark Presence
Fans experience Georgia Baseball's identity throughout Foley Field through thoughtfully integrated branding elements. The classic script "Bulldogs" and bold program marks create visual touchpoints that enhance the gameday atmosphere and strengthen the connection between the team and its supporters.
The Impact
The revitalized Georgia Baseball facility delivers a powerful competitive advantage in the SEC landscape. Players now utilize spaces that enhance both technical development and team culture, while recruits experience a facility that clearly communicates Georgia’s commitment to championship baseball. Through thoughtful design and strategic brand integration, the facility reinforces Georgia’s status as a premier collegiate baseball destination.
