Built For Speed

The University of Georgia Track & Field facility was designed to create a bold, high-energy environment that reflects the identity and competitive culture of one of the nation’s premier track and field programs. Establishing a dedicated home for Georgia’s men’s and women’s track and field teams, the project brought together environmental branding, storytelling, dynamic lighting, and custom graphic elements to create a space built around speed, intensity, and performance. Working alongside SLAM, Jack Porter developed an immersive experience where large-scale imagery and layered branding connect the legacy of Georgia Track & Field with the future of the program while creating a memorable recruiting and team environment. The completed facility now serves as both a performance-driven athlete space and a powerful representation of Georgia’s ambition on the national stage.