The Challenge
Syracuse Football found themselves with key areas in their football operations that were dated, uninspired and lacking any clear identity, namely their lounge, team room, weight room and locker room. They needed to leverage the existing facility and make it a more accurate reflection of their program. It was time to elevate the overall experience.
The Strategy
Jack Porter worked with the football staff and the administration to develop a new strategy incorporating modern, fresh materials, a clean look and more dynamic, impactful imagery. The gear display is central to the overall experience incorporating technology in a simple but inventive way. The Syracuse S monitor is used to show highlights of upcoming gear and bring movement to the overall experience. The new design is bold, dynamic, and sets the stage for a program on the rise.