The Challenge

If you don’t know about the current arms race in collegiate golf, you haven’t been paying attention. The landscape of collegiate golf is increasingly competitive, with programs nationwide raising the bar through facility investments. The University of Alabama understood what was at stake. To maintain their position among the nation’s top programs, they committed to developing a new 9-hole golf course and clubhouse.

The university assembled an elite team to realize their vision: Love Golf Design’s mastery in course architecture, Kuo Diedrich Chi and Davis Architects’ expertise in design, and Jack Porter’s innovative approach to brand storytelling and experience design. The goal was clear: create a facility that would honor the Crimson Tide’s storied legacy while advancing their competitive edge for years to come.

This was such a cool, full-circle moment. Having played for Mic at Furman, it was an honor to be able to show up for him in a different way, to give him a place to support and grow this generation of talented athletes. I can’t imagine having a place like this to practice and play.

Christina Harrell

President and Founder
Jack Porter

The Strategy

Alabama Golf’s legacy demanded an approach that honored triumph and tradition while pushing boldly into the future. Working alongside Love Golf Design, Kuo Diedrich Chi, and Davis Architects, we crafted an experience that celebrates the program’s rich history while delivering modern, elite-level training facilities. The design balances timeless materials with contemporary elements – rich wood and leather complemented by natural light and brass accents. Complete parity between men’s and women’s facilities reflects Alabama’s commitment to excellence across all programs. Our team also developed the Crimson Reserve name and logo, creating a distinct identity for this new chapter in Alabama Golf’s story.

Where Legends Live

A refined gallery space and entrance with custom artwork, including a commissioned oil painting by Cassy Tully featuring the new course, championship trophies, and program achievements.

Men's Elite Quarters

Dark wood and brass finishes define this sophisticated corridor and lounge space, where professional achievements and championship moments are showcased through a blend of traditional and modern displays.

Women's Victory Suite

Women's Golf Wing: Bright architectural details and dimensional gold lettering anchor this elegant wing, where championship accomplishments are celebrated through thoughtfully curated displays and comfortable gathering spaces.

The Impact

This transformation pays homage to the past, celebrates the present, and creates anticipation for the future of the program. Through our partnership with Spartan leadership, we crafted a compelling narrative to inspire recruits and players alike. Together, we pushed boundaries to achieve a bold outcome that goes beyond wow factor. The revitalized facility stands as a testament to what it means to be a Spartan.