Star Center

In 2014, Upward Sports built a 120,000 sf state-of-the-art sports facility. The Upward Star Center serves as home base for Upward Sports, serving athletes competing through high school at the highest level of competition. Jack Porter worked closely with Upward leadership, architects, interior designers and the builders to ensure that the overall experience reflected the evolving brand and target audience.

Jack Porter developed an experience that moves you through the space leveraging the volume and vantage points of the architecture. Each area offered an opportunity to weave Upward’s brand message and corporate mission into the new facility.