Project Details
The Florida State Basketball Training Center, home to the Seminole men’s and women’s basketball programs, is one of the nation’s top basketball-only facilities. However the space outside the program offices was outdated and uninviting, creating a poor first impression for potential recruits. This crucial area, where the recruitment journey should begin or end, was being avoided altogether. Jack Porter worked with the university to transform this space into a captivating environment that could uniquely represent each program while ensuring a consistent and compelling experience.
When designing the space, a bold and symmetrical color-blocking design was implemented throughout the hallway, creating a cohesive visual foundation. Immediately upon entry, visitors are greeted with an eye-catching photo opportunity, setting the stage for a memorable first impression. Continuing the path through the space, digital touchscreens for each program enable in-depth storytelling, immersing recruits and visitors in the programs’ history. The Jack Porter team strategically designed the space utilizing graphics that are easily updatable, ensuring a fresh and dynamic environment that can evolve with the programs’ changing needs.
Through this thoughtful refresh project, the once-neglected hallway has been transformed into an engaging space that sets the tone for a positive recruitment experience. The cohesive design, blended with program-specific content, creates a synchronous environment that effectively showcases each program’s unique story while maintaining a compelling overall impression.
