The Challenge
College baseball powerhouse, the University of Arkansas, wanted to build the best performance center in collegiate baseball—a facility on the cutting edge of athletic training. The new center would also highlight the honor and traditions of Razorback baseball to players and fans alike, and demonstrate the school’s commitment to student-athlete development to recruits and their families. Jack Porter coordinated with project architects HKS and WER to bring the vision to life and raise the bar in college baseball.
How We Helped
Fan Experience
Branded Environments
Exhibition Design
Technology Integration
Interactive Displays
Content Strategy
The Strategy
Taking a deep dive into the baseball program’s history was the key to branding this massive space and presenting the team’s story in unique and engaging ways. A classic baseball aesthetic and bold brand colors mingle with modern materials and technologies throughout the 49,000 sq. ft. complex—which houses an improved and expanded locker room, team meeting rooms, and state-of-the-art strength and conditioning facilities.
The center’s lobby is a monument to the program’s championship legacy. Images and displays of past glory adorn the space, including a trophy stand where fans can take selfies and interactive video presentations that recount the team’s storied accomplishments. In the players’ lounge, vintage brand marks combined with wood and raw steel finishes provide an old-school contrast with the lobby’s gleaming metal and glass fixtures.
Old School meets New School
The players' areas merge vintage brand marks with clean modern lines, while the raw steel and wood finishes speak to the gritty spirit of the program.
Razorback Strength
The facility's training and recovery areas employ the latest in sports science and technology, while also providing massive canvases for the brand to shine.
The Impact
The University of Arkansas wanted the best baseball facility in the country, a center befitting the school’s track record of success. The client was open to expanding their vision as to what “the best” could truly encompass, and now their program and fans can enjoy a comprehensive branded experience that speaks to both the history and the future of Razorback baseball.
