Upgrading your athletic facilities can transform your program. But you also have budgets to balance, schedules to meet, and stakeholders to satisfy.

Whatever facility upgrade projects you may be considering, an experienced firm like Jack Porter can guide you through the process. Whether you’re looking to refresh your existing space, construct an entirely new facility, or renovate with some architectural changes, we have the expertise and flexibility to make your vision a reality.

With project examples ranging from major stadium overhauls to locker room makeovers, you’ll see the dramatic before-and-after transformations that are possible.

Let’s dive in and look at the different upgrade categories, typical budgets and timelines, and Jack Porter’s role. By clearly understanding your options, you can develop a strategic plan to upgrade your facilities and achieve your program goals. With the right partner, your vision for world-class spaces that embody your brand can become a reality.


  • Existing Facility
  • Typical Budget: $250k-$750k
  • Timeline: 4-8 months

These projects are focused on revitalizing your existing facilities to showcase your brand and tell your unique story effectively. Often, these spaces have brand elements that have become outdated, or new coaching changes require a fresh vision. Perhaps you have a gleaming new building that lacks the energy and “wow” factor a properly branded facility can bring.

Whichever the case, a JP branding refresh offers a fast and cost-effective way to infuse new life into your program. With no structural changes required, we can efficiently guide the process from design to the full implementation of your branding package.

In addition to introducing new graphics and branding, these projects often include updates to finishes such as carpets, paint, and millwork, completely revitalizing the space. In such cases, we collaborate closely with your facilities team or preferred contractor to select materials and oversee the final product, ensuring the transformation aligns seamlessly with your vision.

Refresh: FSU Doak Campbell Stadium


  • New Facility or Major Renovation
  • Typical Branding Budget: $500K-$5MM+
  • Timeline: 18-36 months

Whether it’s a new standalone training facility or a major stadium renovation, prioritizing the brand experience is essential from the project’s inception. In these game-changing spaces, Jack Porter takes an early role, collaborating closely with the architectural design team to envision and capitalize on those distinctive brand opportunities that can only be achieved with new construction projects.

Having been a part of countless new builds, Jack Porter understands the architecture and construction process, as well as the collaboration and coordination required to execute a project. In addition to our creative team, the technical design and production teams are engaged early in the process to identify key integration points and ensure that budgets are maintained across the extended life span of the project.

Ultimately, our goal is to create a seamless blend between the building, the brand, and technology, to the point where it’s nearly impossible to distinguish where one ends and the other begins.



  • Existing Facility Renovation
  • Typical Branding Budget: $500K-$2MM+
  • Typical General Construction Budget: $500K-$4MM+
  • Timeline: 6-12 months

These projects involve existing facilities where the needs extend beyond refreshed branding and finishes. To significantly enhance the experience and functionality of the space, interior architectural interventions are necessary.

Jack Porter collaborates directly with the client in these cases to strategize and conceptualize the renovation. This may involve moderate floor-plan modifications, new ceiling features, and updated lighting and fixtures. Depending on the project’s scale, JP will provide the required details and documentation for a local architect and general contractor to execute the construction phase.

Locker rooms, player lounges, premium clubs, and suites are prime examples of spaces that can benefit from this transformative approach. Our agile design + build process enables us to work efficiently during an off-season, ensuring your space is ready when players and fans return.



  • Existing Facility Renovation
  • Typical Budget: N/A
  • Timeline: 2-6 months (design)

Uncertain about the type of project you have? No problem. We frequently collaborate with clients to clarify objectives, grasp the transformative potential of a space, and envision its possibilities.

This process yields high-quality renderings and fly-throughs that vividly illustrate the potential of your new space. These visuals are invaluable resources for generating enthusiasm and gaining support from key stakeholders, donors, and sponsors.

Throughout this journey, we partner with the client to outline initial budget estimates and develop phased project plans based on funding availability. Our goal is to ensure that this vision can indeed become a reality.


Let’s Figure it Out Together

Upgrading your facilities can re-energize your fans, motivate your players, impress recruits, and take your program prestige to new heights. If you’re unsure where to start, we’d love to help you sort it out. Get in touch with us.